Sector

Consumer & Lifestyle

The Consumer & Lifestyle segment is all about brands, margins and the right moment for strategic growth.

Consumer goods companies, direct-to-consumer brands, e-commerce platforms and lifestyle companies face particular transaction-specific challenges: The valuation of brand rights and customer relationships, the structuring of earn-out models for high-growth companies and the integration of distribution channels require a deep understanding of industry mechanics.
 
ROHDE BAIER advises founders and investors on company sales, growth financing and strategic acquisitions in the consumer segment, from owner-managed premium brands to digital platforms.
 
Our clients are entrepreneurs who want to transfer their life's work into the right hands, investors who are pursuing buy-and-build strategies in the consumer sector and strategists who are tapping into new product categories or distribution channels through acquisitions. We support them with transactional legal precision and a feel for the value drivers in the consumer goods market.
 
ROHDE BAIER knows the special features of brand transactions and advises with an entrepreneurial perspective that goes beyond purely legal structuring.

Thorsten Rohde, Mag. iur. (Dublin)

Dr Johannes Baier

Insights