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ROHDE BAIER advises shareholders of the fresh id Group on their exit and strategic partnership with Brand Revolution

Munich, March 2026 

ROHDE BAIER provided comprehensive legal counsel to the shareholders of the fresh id Group in connection with the sale to Fluid Branding Ireland Limited, a subsidiary of Brand Revolution LLC (Texas, USA), as part of a share deal.

The cross-border transaction, led by Partner Dr. Johannes Baier with support from Associate Magdalena Krezel, involved multiple jurisdictions, including German, U.S., British, and Hong Kong law, and required close international coordination. ROHDE BAIER provided legal counsel to the sellers and coordinated the legal matters.

You can find the complete press release here.

ROHDE BAIER Rechtsanwälte, with offices in Frankfurt am Main and Munich, combines the quality and experience of major international law firms with an economic solution-orientation, pragmatism and comprehensive industry knowledge in a powerful boutique law firm. The team from ROHDE BAIER is at your disposal as a sparring partner for corporate transactions and all issues relating to company, commercial and property law.

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